COMMUNICATIONS, MEDIA & TECHNOLOGY
We help leaders in the Communications, Media, and Technology industries develop value growth strategies, improve operations, and maximize organizational effectiveness. Our clients include some of the region’s most successful companies: wireless and wireline equipment and communications service providers; enterprise IT and consumer electronics companies; and broadcasters, publishers, platform operators, and online and entertainment companies.
Representative regional projects include:
- Redesigning the organizational structure of a Middle Eastern telecom to align for multi-product/ region growth
- Development and launch of the telecom value proposition for the SME segment
- Consumer market segmentation refresh based on market research and analysis of internal customer data to drive new value propositions
- Development of a TV audience measurement system in the Kingdom of Saudi Arabia